Our Brand Story

J20 was a bit different from day one

J2O came bursting onto the scene in 1998, when pub-goers were first handed a fabulously fruity juice blend in a familiar glass beer bottle. All of a sudden, non-alc drinkers had something slightly more interesting to sip on.

Our unique flavour combinations and super-sippable refreshment took Britain’s bars and beer gardens by storm. Before long, almost every social round ended with “...oh, and a J2O please!”. Soft drinks would never be quite the same again.

We’ve been bringing a dash more fun and a drop more colour to social occasions ever since, attracting drinkers of all ages with our slightly different take on fruity, juicy refreshment.

Just like socialising, our brand is always evolving. Today, a J2O party can be anything. Christmas and birthdays, sure, but how about a random Tuesday afternoon? Whatever you’re doing and whoever you’re with, grab your favourite flavours and make the social a little bit more special.